Piku N Tuki is an established preschool IP with a proven audience, an existing content library and a clear path into premium content, products, licensing and new formats.
1B+
Lifetime views
1.7M+
Subscribers
6
Languages
Confidential · Prepared for Maddock Films via Matrix
Why Tip Tales × Maddock
TIP TALES BRINGS
Proven preschool IP and audience
Existing multilingual content library
Creative development and production
New IP pipeline
Four years of audience learning
MADDOCK BRINGS
National-scale marketing judgement
Platform and broadcaster relationships
Talent and celebrity ecosystem
Brand / licensing reach
Commercial amplification
Tip Tales builds and operates the creative engine. Maddock adds access, judgement and amplification.
Watch the World
Three ways into the Piku N Tuki world — premium new-generation storytelling, a fresh minisode format and the Magic Book content engine.
SEASON 3 · PREMIUM LONG-FORM
Squirrel Express
A premium new-generation Piku N Tuki episode built for international buyers and platforms.
PNT MINISODE
Purple Rainbow
Compact premium storytelling designed to deepen character affinity and expand the owned library.
MAGIC BOOK · CONTENT ENGINE
Piku N Tuki Magic Book
A repeatable learning-and-story format designed to keep the audience active between premium releases.
Beyond the Screen
Piku N Tuki Magic Book
A content format designed to extend naturally into publishing and family products.
Piku N Tuki PlayBox
A tangible parent-and-child product ready to enter controlled family testing before scale.
YouTube / Storytime → Parent Community → Magic Book + PlayBox validation → Scale if proven
A Library Ready to Travel
Seasons 1 & 2: 121 episodes. English for Seasons 1 & 2 is already complete. Remaining English localisation applies to Season 3 long-form episodes and minisodes. After that, selected international languages can be activated where audience response, quality or buyer opportunity validates them.
Tip Tales uses AI-assisted localisation for translation, consistency checks and workflow efficiency, with selective native-language validation before release.
English remains the monetisation priority. Selected international languages expand market penetration and acquisition readiness.
The 121-episode Classic Library can also be placed across OTT / AVOD / FAST primarily to expand reach and discovery, feeding future product, licensing and franchise opportunities.
Five Immediate Action Points
1
Localise & Expand
Complete English localisation of the remaining Season 3 episodes, then use AI to expand into selected international languages.
2
Start With Two Products
Start testing Magic Book + PlayBox with families, supported by YouTube and the parent WhatsApp community.
3
Put the Library on OTT
Get the 121-episode library onto OTT for reach, then use that visibility to grow products and other PNT extensions.
4
Build a Maddock-Owned Toddler IP
Develop a Maddock-owned Ms Rachel-style toddler format, created and produced by Tip Tales.
5
Expand AI-Assisted Production
Expand the AI-assisted production systems already being built across the studio to improve speed, coordination and output — with creative decisions staying human-led.
A Maddock-Owned Presenter-Led Toddler Franchise
Exclusively developed for Maddock. Maddock owns the IP. Tip Tales creates and produces. Maddock brings celebrity, talent, platform, marketing and PR leverage.
Tip Tales brings: format development · preschool learning architecture · animated companion/world · writing · production
Category reference: Ms Rachel-style presenter-led toddler learning.
Phase 1 — ₹20–25 lakh · 12–14 weeks · One premium pilot + core format package
Year 1 — Build, Prove, Then Scale
Current ask: ₹3.19 Cr
Core philosophy: Capital follows evidence.
BUILD VISIBILITY → EXPAND REACH → VALIDATE → CONVERT & SCALE
No speculative scale spend before proof. Years 2–3 capital follows validated commercial progress, partner financing and proven opportunities.
A Smarter Production System
Tip Tales is already building AI-assisted production systems across the studio to improve coordination, detect bottlenecks earlier, strengthen quality checks and increase production efficiency. Creative decisions remain human-led.
The Conversation So Far
June 2026
Original Investor Presentation
The original Maddock investor presentation — retained here to show the starting point and progression of the conversation.
CURRENT PLAN
September 2026
Growth & Action Plan
The current operating and investment plan, incorporating the subsequent strategic discussion and action priorities.
Screeners, catalogue, rights, franchise opportunities and commercial materials are available in the full international Buyer Room.
Open PNT International Buyer Room
Singapore (IP) · Mumbai (Production)
Piku N Tuki · Tip Tales